5 Influencer Marketing Trends in 2022

While you think about your forthcoming influencer campaigns, you should be sure to stay on top of the latest trends in the industry and influencer marketing trends.
What is the way Instagram helping creators? Why are all of them cooperating together? Micro influencers? Should you consider investing in vertical video?
We’ll go over all of this and more in our top trends in influencer marketing to be watching in 2022.

Influencer Marketing Trends to Keep on Your Radar

With Instagram and TikTok adding new creator functions to more openness regarding diversity, here are eight trends that you should keep an eye on:

  1. Marketplaces that are geared towards creators
  2. The rise of Nano & Micro Influencers
  3. A shift to video content Partnerships
  4. Business Owners and Influencers are now turning into Business Owners.
  5. The Authenticity of Perfection Over the Perfect
  6. A renewed focus on diversity and Inclusion
  7. More ongoing Partnerships and Collaborations
  8. Conversations on UGC & Crediting

1.Creator-focused Marketplaces

When TikTok began it’s Creator Marketplace It became an easy method for creators and brands to work together on their campaigns.

And Instagram was not too far behind.

In recognition of the need for better creative tools Instagram declared: “We’re introducing an array of new tools that will help creators as well as brands collaborate and connect with each other on Instagram through partnerships with brands Commerce, brand partnerships, and more.”

As both platforms introduce new tools and features within their marketplaces for creators, it will simplify the way influencers and brands communicate. This is fantastic news!

With the exponential growth of the platforms We expect a change within the marketing influencer agency market.

Can agencies be less dependent the need for agencies if everything from discovering to collaboration could be accomplished in one application?

Although it is yet undetermined, it definitely is an influencer marketing trend that you should keep an eye on.

 2. The Rise of Nano & Micro Influencers

Nano and Micro influencers are extremely niche communities that companies can tap into, which makes their recommendations appear as if they’re from a trusted close friend or confidante.

Although they don’t have large followers, Nano and Micro influencers remain active on social media, with a large presence, with upwards of 100K followers.

In fact, the Later x Fohr Influencer Marketing Report revealed that the less followers an influencer has on Instagram, the higher their average engagement rate. 

The lesson to take away? With the steady growth of engagement rates and strong communities We predict Nano Micro and Micro influencers will continue to shine.

Nano and Micro influencers are extremely niche communities that companies can tap into, which makes their recommendations appear as if they’re from a trusted close friend or confidante.

Although they don’t have large followers, Nano and Micro influencers remain active on social media, with a large presence, with upwards of 100K followers.

In fact, the Later x Fohr Influencer Marketing Report revealed that the less followers an influencer has on Instagram, the higher their average engagement rate. 

The lesson to take away? With the steady growth of engagement rates and strong communities We predict Nano Micro and Micro influencers will continue to shine.

  1. A Shift to Video Content Partnerships

With the rise of TikTok and Instagram Reels, vertical video is fast becoming the preferred method for marketing influencers.

In the same way the video content market will be the dominant content in 2022.

Strategist for social media Christina Galbato claims she is planning on adding more videos to her approach and urges others to follow suit.

  1. Influencers Turned Business Owners 

One trend that we’ve seen growing more frequently in the influencer marketing field is the rise of full-time entrepreneurs.

While being an influencer can be an entire job We’re talking about creators who’ve turned their fame into their own business.

To the @coffeebae97 who sells its own brand of coffee, from her home to Elanna McGowan who has recently launched a cosmetics brand the influencers are now entrepreneurs too:

What do these mean for brands?

It can open up a plethora of possibilities for collaborations. If you are planning a campaign, you might consider working with the influencer’s profile as well as their own brand account to offer an event or collaboration.

Leveraging their business idea – when it is logical – could be beneficial to you both.

  1. Authenticity Over Perfection

Social media authentication is among the most efficient ways to create a digital community It’s also an increasingly popular influencer marketing strategy too.

Creators are moving away from the aesthetic of curated feeds and prefer to share less edited and more photos from the moment from their daily lives.

For instance, take Emily Mariko who’s simple videos typically receive millions of views

Nichole Ciotti co-founded with her husband the design application Storyluxe believes that the trend will continue to evolve: “In the beginning, everyone was expected to appear polished. In the last few years, as time has been passed, people are discovering their authentic voices on social media.”

What do these mean for brands?

Engage with influencers who understand how to make advertisements as well as sponsored posts that doesn’t look like advertisements.

Also, don’t think too much about getting influencers with the “perfect” style.

Instead, concentrate on creators who have genuine relationships with their communities and provide genuine and valuable content.

 

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