8 Free Website Auditing Tools for Better Website Analysis

Website Audit 

The website audit is a process that involves a complete analysis of the factors of the website that affects the visibility and ability of a website in search engine optimization. This method gives a standard insight into a website, traffic, and individual pages. The website audit is the sole requirement for marketing purposes as it detects weak elements in campaigns that influence web performance.


A website audit’s primary and sole objective is to achieve better website analysis to reach a higher rank in SEO (Search Engine Optimization). It identifies weak elements of a website that decrease the potential of a website. Similarly, the content audit is used to analyze the customer engagement and recognize the factor that needs to be changed in content strategy to enhance site’s performance.


There are different types of audits that make sure that the website works proficiently.  Each one helps provide better website analysis and provides practical recommendations and insights to prioritize better website performance. Following are the types:

  • Competitive Website Audit.
  • Technical Website Audit includes Google’s Index Coverage Report.
  • UX Design and Website Content Audit.
  • SEO Link Audit.
  • Regularly Scheduled Follow-up Site Audits.
  • Lead Conversion Optimization Audits.
  • Social Media Audit.
  • Website health audit
  • Pixel tag audit
  • Specific Product Markup
  • Schema Markup Structured Data Audit

8 Free Website Auditing Tools

Auditing a website is a demanding activity that requires time and resources to accomplish. It needs a keen eye for detailing as the auditor goes through the entire site for better website analysis. According to website design services, SEO auditor uses best free auditing tools to make auditing work easier.

Several tools are available in the market that reduces SEO auditors’ work pressure, as they don’t have to spend a lot of time in manual checking of every page. In the developing era of technology, you can find different websites that allow you to access audit tools that help identify problems in your website.

Seeking problems in a website through an auditing tool is not the solution; you require a team of professional auditors to ensure the result is up to the mark. Here is the list of the best free auditing tools.

Ahrefs Site Audit

Ahrefs site audit is the best free auditing tool in the eyes of website design services in the UK, as it can recognize technical issues from critical errors to less-pressing matters. It seeks every unidentified problem that can reduce the website’s potential from ranking and quickly fix it.

It’s a cloud-based tool that is easy and convenient to operate, as Ahrefs uses JavaScript pages besides HTML to check every page quickly.

Key features:

  • Ahrefs site audit identifies the crawl of the website in real-time.
  • See all relevant data at a glance with multiple charts.
  • Check against 119 pre-defined SEO issues with your domain and get recommendations on how to fix each one.
  • Clicking on any issue shows you a list of the URLs affected.

HubSpot’s Website Grader

In 2007, Hubspot launched website grader for better website analysis audit tools that help businesses rank higher in search engines for better ROI. Moreover, this tool provides personalized reports on SEO Audit; simultaneously, it also recommends how much your site needs optimization to increase traffic and conventional rates to attain revenue.

On the other hand, it’s a complex web-based tool to operate as it provides overwhelming data to process. It goes through social media pages, website pages, and blogs to better understand your statistics.

Key features:

  • Hubspot website grader provides improved and Strong performance.
  • Even it offers Mobile optimization.
  • Helps to rank higher in Search engine optimization (SEO)
  • SSL security enabled.


Seoptimer is one of the most potent auditing tools that provide better website analysis. It is a robust tool that reviews the site and gives PDF report. Moreover, it audits the subpages to improve on-page SEO.

Key features:

  • Keyword Suggestions
  • Long-Tail Keywords
  • Search Volume
  • SERP Rank Tracking
  • Localization
  • Rank Alerts
  • Link Building
  • Competitor Analysis
  • Data Visualization
  • Custom Reports
  • White Label


ScreamingFrog is a free website auditing tool that provides a report for 500 pages or URLs free. It’s a desktop program that can be downloaded on a PC.

Key features:

  • Find Broken Links, Errors & Redirects.
  • Analyse Page Titles & MetaData.
  • Review Meta Robots & Directives.
  • Discover Exact Duplicate Pages.
  • Generate XML Sitemaps.
  • Site Visualizations.
  • Crawl Limit.


Sitechecker is the SEO platform that collects all data in one place and even tracks the overall website performance. According to website designers, sitechecker is one of the most reliable and robust auditing tools that provides better website analysis.

Key features:

  • Track website rankings by keywords.
  • Connect GA and Search Console to provide accurate data to monitor keyword rankings.
  • Create valuable reports.
  • Improve SEO performance.
  • Clear design
  • how-to-fix guides
  • Monitor keyword rankings daily.

SE Ranking Website Audit

SE ranking website audit is the professional SEO audit tool that offers complete website analysis and gives a list of things that designers, developers, and content managers of your site investigate.

This tool specialty crawls the website and comes back with more than 70 parameters like domain overview, pages, meta, content, images and links analysis, and mobile optimization.

Key features:

  • Keyword Rank Tracker.
  • Website Audit.
  • On-Page Checker.
  • Backlink Checker.
  • Backlink Monitor.
  • Page Changes Monitoring.
  • Keyword Research & Suggestions Tool.
  • Marketing Plan.

Found’s SEO Audit Tool

Found’s SEO Audit Tool is a free website auditing tool that works for SEO improvement to rank higher in the search results to enhance your site’s visibility.

To start the tool, you need to insert your URL find an instant audit report on 3 main segments: technical reports, content base issues, and external link analysis. You can download the report in pdf for future usage.

Key features:

  • Identify crawl errors with a crawl report.
  • Check the site load time
  • Ensure your site is mobile-friendly.
  • Audit for keyword cannibalization.
  • Perform a Google site search.
  • Check for duplicate metadata.


Lipperhey is a free SEO audit tool, although they also provide pre-service. They assist the client in building a well-established website without any technical issues and offer SEO features that boost their site rank higher in the search engines.

Key features:

  • Create valuable reports.
  • Improve SEO performance.
  • Clear design
  •  Identify crawl errors with a crawl report.
  • Check site load time.


To stand out in the competition, you need an auditing tool as its vital element to build a well-constructed and reliable website for a better user experience. These free tools are helpful resources for small businesses and startups. For that reason, add these valuable tools with an advanced analytical tool for marketing strategies to access better website analysis.

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